Creating a Worldwide Image

Hosting the Olympics is like “branding” for your country. It is a great way to sculpt a worldwide image for your country and to help bring in more tourists in the future (Spence). “Hosting the 2010 Winter Games has created lasting legacies that will benefit Canadians for years to come,” said Gary Lunn, the Federal Minister of State for Sports (Lee). There were over 10,000 media representatives and it resulted in 13.1 billion viewer hours. All of this airtime gives exposure to Vancouver. In the first twelve weeks of coverage, Whistler Mt. was mentioned 220,000 times by media. The Olympics helped to sculpt an image for Canada and will help to bring more tourists in the future.
http://www.buyric.com/lifestyle/2011/02/vancouver-1-most-liveable-olympic-city-equals-canada-1-world-brand-041/

http://pphrwhistler.files.wordpress.com/2010/01/2010-olympics.jpg?w=209&h=300